{"version":"1.0","provider_name":"P\u00e9pinia","provider_url":"https:\/\/www.pepinia.com\/en","author_name":"Sandra Pomart","author_url":"https:\/\/www.pepinia.com\/en\/author\/sandrapomart\/","title":"Enseignes et franchises : jusqu'o\u00f9 dire oui aux initiatives digitales locales ? | P\u00e9pinia","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"bZm7FthGBj\"><a href=\"https:\/\/www.pepinia.com\/en\/enseignes-franchises-initiatives-locales\/\">Retailers and franchises: how far should they go in favour of local digital initiatives?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.pepinia.com\/en\/enseignes-franchises-initiatives-locales\/embed\/#?secret=bZm7FthGBj\" width=\"600\" height=\"338\" title=\"&#8220;Enseignes et franchises : jusqu&rsquo;o\u00f9 dire oui aux initiatives digitales locales ?&#8221; &#8212; P\u00e9pinia\" data-secret=\"bZm7FthGBj\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.pepinia.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","thumbnail_url":"https:\/\/www.pepinia.com\/wp-content\/uploads\/2026\/02\/initiatives-locales.jpg","thumbnail_width":1280,"thumbnail_height":720,"description":"Dans un r\u00e9seau ou une franchise, les initiatives digitales locales peuvent cr\u00e9er de la valeur\u2026 ou fragiliser la marque. Comment trouver le bon \u00e9quilibre entre autonomie locale et coh\u00e9rence strat\u00e9gique ?"}