{"version":"1.0","provider_name":"P\u00e9pinia","provider_url":"https:\/\/www.pepinia.com\/en","author_name":"Sandra Pomart","author_url":"https:\/\/www.pepinia.com\/en\/author\/sandrapomart\/","title":"Enseignes et franchises : jusqu\u2019o\u00f9 laisser les points de vente communiquer localement ? | P\u00e9pinia","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"fIDGAfz2DM\"><a href=\"https:\/\/www.pepinia.com\/en\/enseignes-franchises-initiatives-locales\/\">Chains and franchises: how far should retail outlets be allowed to communicate locally?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.pepinia.com\/en\/enseignes-franchises-initiatives-locales\/embed\/#?secret=fIDGAfz2DM\" width=\"600\" height=\"338\" title=\"&#8220;Enseignes et franchises : jusqu\u2019o\u00f9 laisser les points de vente communiquer localement ?&#8221; &#8212; P\u00e9pinia\" data-secret=\"fIDGAfz2DM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.pepinia.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/www.pepinia.com\/wp-content\/uploads\/2026\/02\/initiatives-locales.jpg","thumbnail_width":1280,"thumbnail_height":720,"description":"Dans un r\u00e9seau ou une franchise, les initiatives digitales locales peuvent cr\u00e9er de la valeur\u2026 ou fragiliser la marque. Comment trouver le bon \u00e9quilibre entre autonomie locale et coh\u00e9rence strat\u00e9gique ?"}