{"version":"1.0","provider_name":"P\u00e9pinia","provider_url":"https:\/\/www.pepinia.com\/en","author_name":"Sandra Pomart","author_url":"https:\/\/www.pepinia.com\/en\/author\/sandrapomart\/","title":"Pourquoi votre site B2B ne convertit pas malgr\u00e9 le trafic | P\u00e9pinia","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"FAxaW8gFaN\"><a href=\"https:\/\/www.pepinia.com\/en\/pourquoi-site-internet-b2b-conversion-trafic\/\">Why isn't your B2B website converting despite the traffic<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.pepinia.com\/en\/pourquoi-site-internet-b2b-conversion-trafic\/embed\/#?secret=FAxaW8gFaN\" width=\"600\" height=\"338\" title=\"\u201cWhy your B2B website isn&#039;t converting despite traffic \u2014 P\u00e9pinia\" data-secret=\"FAxaW8gFaN\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.pepinia.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","thumbnail_url":"https:\/\/www.pepinia.com\/wp-content\/uploads\/2026\/01\/trafic-conversion-site-internet-B2B-3.webp","thumbnail_width":1280,"thumbnail_height":720,"description":"Vous avez un site internet depuis plusieurs ann\u00e9es. Les statistiques montrent un trafic stable, voire en croissance, tout semble correct sur le papier. Et pourtant, vous ressentez un d\u00e9calage. Avant de penser \u00e0 une totale refonte ou bien de laisser votre site mener sa propre vie en parall\u00e8le de votre business, posez-vous les bonnes questions."}