In a world where image plays a central role in the perception of a brand, visual identity is much more than just a logo or a colour palette: it is a veritable compass that guides the customer experience. Yet it is not uncommon for companies to underestimate its importance, particularly in sectors where brand image is often left in the background, such as construction and public works. 

For Anaclos, which operates in a world where it can be difficult for customers to distinguish a serious, long-term company from a more ephemeral structure, it was essential to work on a strong, consistent image. The aim was to give visual expression to the company's fundamental values: solidity, professionalism and reliability.

To stand out from the crowd, the company had to adopt a clear and enduring visual approach, far removed from the traditional clichés of the construction industry, where graphic charters are often absent and logos overloaded or dated.

Pépinia therefore designed a sober, modern identity that would stand the test of time, reflecting the company's credibility and expertise.

This approach was accompanied by the creation of a website and a professional brochure to ensure consistent communication and promote Anaclos' expertise to its customers and partners.