The Pépinia Blog

Articles, analysis and guides for structuring and managing the digital experience.

 
Can user interviews be replaced by AI?

Resources and exploration space -

 
19 May 2026
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Can user interviews be replaced by AI?

User interviews are at the heart of the UX expert's job. They allow us to understand how users of a product truly think: what holds them back, what builds their trust, what makes them act or not. Today, AI tools promise to do the same thing, faster and at a lower cost. So, can we replace user interviews with AI?
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24 March 2026
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Image accessibility: how to integrate rules into your editorial processes

Developers, SEO specialists, contributors: each fills in the alt text in their own way according to their own logic. Result: unstable RGAA compliance, which degrades with each publication. So who is really responsible for qualifying images and how can this be remedied long-term?
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10 March 2026
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Inconsistent pathways, tools that contradict each other: what if it was a debt of digital coherence?

A journey that ends offline, information that contradicts itself depending on the page, a form that refers to a service that no longer exists. These situations are common and are often dealt with separately. Yet they are all signs of the same phenomenon: digital consistency debt. This article explains how to recognise it and why it is strategic for an organisation to address it.
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3 March 2026
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UX audit or full redesign: how to make the right choice?

An organisation's website isn't converting like it used to. Indicators are stagnating, user feedback is multiplying and the pressure is on to "do something". When this happens, organisations are often faced with two options: launch a UX audit to identify the bottlenecks, or decide on a complete overhaul to get back on a sound footing. Which choice should you make?
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17 February 2026
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Churches and franchises: how far should local digital initiatives go?

In many networks, the question of local digital presence comes up again and again. Should we wait for head office, with its decisions, deadlines and budgets? Or should local entities be left to act on their own, faster and closer to the ground? How far should local initiatives go, and how should they be supported?
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4 February 2026
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AI-generated websites: why does what seemed simple quickly become unmanageable?

Once you've generated your site using AI, you spend more time maintaining it than using it. What was supposed to simplify your online presence has become a burden. Every modification calls for another, every addition creates inconsistencies elsewhere. Why has what seemed so simple at the outset become so complicated to manage?
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26 January 2026
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How to test website accessibility before an RGAA audit?

In the reality of web projects, there are many reasons for wanting to test accessibility before a formal RGAA audit. Out of simple curiosity, to raise awareness of accessibility, because the budget has not yet been committed or because teams want to check what has been delivered by a service provider before going any further. But how do you go about it?
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21 January 2026
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Why isn't your B2B website converting despite the traffic

You've had a website for several years. The statistics show that traffic is stable or even growing, and everything looks good on paper. And yet you feel a gap. Before you think about a complete overhaul or letting your site lead its own life alongside your business, ask yourself the right questions.
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6 January 2026
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How can we improve the customer experience internally?

What if, in order to transform the customer experience over the long term, we had to act where it is really built? In internal processes, the circulation of information and collaboration between teams. This article explores five concrete ways of improving the customer experience from within.
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18 December 2025
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Informative or decorative image: what's the difference in RGAA accessibility?

When designing accessible digital services, one question constantly comes up: should this image be described or not? This apparently simple question hides a fundamental issue. Because not all images are created equal. Some convey essential information, while others serve only to enrich the visual experience.
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Pépinia's coffee break

A short newsletter to read over a cup of coffee and take a step back from the digital world, user experience, accessibility and quality of service.