The Pépinia Blog

Articles, analysis and guides for structuring and managing the digital experience.

UX & conversion optimisation - A deep dive into the user experience: UX, user research, indicators, tools... Understanding usage to shed light on performance.

19 May 2026

Can user interviews be replaced by AI?

User interviews are at the heart of the UX expert's job. They allow us to understand how users of a product truly think: what holds them back, what builds their trust, what makes them act or not. Today, AI tools promise to do the same thing, faster and at a lower cost. So, can we replace user interviews with AI?

3 March 2026

UX audit or full redesign: how to make the right choice?

An organisation's website isn't converting like it used to. Indicators are stagnating, user feedback is multiplying and the pressure is on to "do something". When this happens, organisations are often faced with two options: launch a UX audit to identify the bottlenecks, or decide on a complete overhaul to get back on a sound footing. Which choice should you make?

21 January 2026

Why isn't your B2B website converting despite the traffic

You've had a website for several years. The statistics show that traffic is stable or even growing, and everything looks good on paper. And yet you feel a gap. Before you think about a complete overhaul or letting your site lead its own life alongside your business, ask yourself the right questions.

Pépinia's coffee break

A short newsletter to read over a cup of coffee and take a step back from the digital world, user experience, accessibility and quality of service.