The Pépinia Blog

Articles, analysis and guides for structuring and managing the digital experience.

AI & transformation - AI in the field: uses, illusions and realities. An exploration of the concrete effects on products, teams and organisations.

19 May 2026

Can user interviews be replaced by AI interviews?

User interviews are at the heart of the UX expert's job. They allow us to understand how users of a product truly think: what holds them back, what builds their trust, what makes them act or not. Today, AI tools promise to do the same thing, faster and at a lower cost. So, can we replace user interviews with AI?

4 February 2026

Creating a website with AI: the limitations you need to be aware of before you start

Once you've generated your site using AI, you spend more time maintaining it than using it. What was supposed to simplify your online presence has become a burden. Every modification calls for another, every addition creates inconsistencies elsewhere. Why has what seemed so simple at the outset become so complicated to manage?

30 November 2025

Why does generative artificial intelligence seem more reliable than it actually is?

There's that strange moment that almost all of us have experienced recently with ChatGPT or another AI. That moment when the machine formulates an answer so accurate, so nuanced, that we lend it a form of humanity. Why does AI give us the impression that it understands? An analysis of the great misunderstanding that leads us to project intention and intelligence onto statistical systems.

Pépinia's coffee break

A short newsletter to read over a cup of coffee and take a step back from the digital world, user experience, accessibility and quality of service.