Optimising customer and purchasing paths

From experience to conversion: Pépinia aligns your customer journeys using digital technology to boost your results.

Improving digital strategy
Optimising incoming traffic
Content creation
Optimising the buying tunnel
Website design, ecommerce, help with redesign, navigation improvements

How can we improve the digital customer experience?

Improving the digital experience means much more than just modernising a website: it means rethinking every online interaction so that it is fluid, useful and consistent with customer expectations. At Pépinia, we're involved from strategy through to practical implementation: clarifying customer journeys, redesigning the site, optimising content and activating the right acquisition levers. A good digital pathway means better information, better conversion and better loyalty. The goal: more engagement, more performance, more value.

Optimising key moments
your customer journeys

See what's blocking you, understand why and know where to act.

Before transforming a site or a customer journey, you need to understand what your users are really experiencing. Pépinia analyses what already exists in detail: navigation, readability, content, structure, SEO, mobile performance and accessibility.

The aim is to provide you with a simple, prioritised reading of the points to be corrected to rapidly improve efficiency and comprehension.

Outsourced Product Management
and digital project coherence

Steering, aligning and giving meaning to all your digital projects.

Pépinia works as a freelance Product Manager: framing, prioritising, ensuring consistency between strategy, content, design and technical aspects. Ensuring that the project runs smoothly, orchestrating contributors and guaranteeing that every decision really serves the user experience and business objectives.

The objective: a project that moves forward in a straight line, stays on course and produces a clear, useful and lasting result.

Traffic & inbound visibility

Attracting the right visitors... not just more visitors.

Traffic is only of value if it is qualified and if it arrives via an experience that works. The Pépinia approach links three dimensions that are often thought of separately: SEO, content and paid acquisition.

The aim: to bring you visitors who are really looking for what you have to offer, and to optimise your pages so that they understand, stay and convert.

Website design and redesign

A clear, professional and effective website, whether for showcasing or e-commerce, B2B or B2C.

Pépinia designs or redesigns your website with an approach focused on readability, the user journey, content consistency and good SEO practices. Depending on the complexity, Pépinia develops the site, integrates with your teams or pilots the right service providers to guarantee a reliable and consistent result.

The aim is to create a fluid, credible and effective system capable of transforming attention into action.

Digital accessibility RGAA

Make your site easier to use for everyone and comply with all obligations.

Pépinia identifies bottlenecks to RGAA accessibility (contrast, legibility, navigation, structure), prioritise corrections and support your service providers or in-house teams to ensure sustainable compliance.

The aim: a more inclusive, more reliable experience in line with regulatory requirements.