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Supporting Alltricks in creating and structuring its trade marketing offering

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Consultant : Sandra Pomart
Category: Brand launches & campaigns
Sector of activity : Sports & leisure

Context

Alltricks, a leading e-commerce player in the world of cycling, wanted to professionalise its relationship with partner brands (Garmin, Mavic, Hutchinson, Under Armour, etc.) by structuring a trade marketing approach capable of generating visibility, additional sales and value for each player.

Solution

Creation of a 360° activation plan based on sales highlights, a packaged retail media offer, and a co-construction process with key brands.

What has been done

  • Diagnosis of existing practices and their profitability
  • Definition of a range of trade marketing offers (on-site visibility, emailing, sponsored content, competitions, etc.)
  • Structuring an annual calendar shared with the brands
  • Coordination with the sales, CRM and studio teams
  • Drafting of presentation materials for partner brands
  • Pilot launch of Black Friday & Sales highlights, with ROI reporting
 

This work was carried out as part of a salaried position at Alltricks in Trade Marketing. 

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