Supporting Alltricks in creating and structuring its trade marketing offering
Context
Alltricks, a leading e-commerce player in the world of cycling, wanted to professionalise its relationship with partner brands (Garmin, Mavic, Hutchinson, Under Armour, etc.) by structuring a trade marketing approach capable of generating visibility, additional sales and value for each player.
Solution
Creation of a 360° activation plan based on commercial highlights, a packaged retail media offer and a co-construction process with key brands.
The aim is to enable brands to speak out at specific times, attract qualified traffic, and optimise conversion once you've arrived on the e-commerce site.
What has been done
- Diagnosis of existing practices and their profitability
- Definition of a range of trade marketing offers (on-site visibility, emailing, sponsored content, competitions, etc.)
- Structuring an annual calendar shared with the brands
- Coordination with the sales, CRM and studio teams
- Drafting of presentation materials for partner brands
- Pilot launch of Black Friday & Sales highlights, with ROI reporting
This work was carried out as part of a salaried position at Alltricks in Trade Marketing.
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