Optimising customer and purchasing paths
From experience to conversion: Pépinia aligns your digital pathways to boost your results.
- Improving digital strategy
- Optimising incoming traffic
- Content creation
- Optimising the buying tunnel
- Website design, ecommerce, help with redesign, navigation improvements
How can we improve the digital customer experience?
Improving the digital experience means much more than just modernising a website: it means rethinking every online interaction so that it is fluid, useful and consistent with customer expectations. At Pépinia, we're involved from strategy through to practical implementation: clarifying customer journeys, redesigning the site, optimising content and activating the right acquisition levers. A good digital pathway means better information, better conversion and better loyalty. The goal: more engagement, more performance, more value.
Attract qualified traffic
We set up or optimise your entry channels to attract qualified traffic that is consistent with the proposed experience: creation of sponsored campaigns, SEO strategy, optimisation of landings, etc.
Digital design
We can create or redesign your showcase site, e-commerce site or business portal for a clearer, more efficient experience that's in line with your objectives.
Optimising key moments in your customer journey
We rethink the key moments in the customer journey to turn visits into contacts, sales or memberships: redesigning the conversion tunnel, prioritising messages and calls to action, forms, content, etc.
Framing and steering your digital strategy
Understand your users' real expectations, identify the sticking points and structure a strategy in line with your objectives: path audit, recommendations, implementation of monitoring indicators, etc.
