Customer Experience Expertise in France
Designing clearer, more accessible and culturally accurate customer journeys for the French market.
- Strengthening your digital strategy
- Optimising your digital acquisition
- Creating effective and culturally accurate content
- Optimising the purchase funnel
- Website and e-commerce design, redesign support and navigation improvements
How can we improve the digital customer experience for users in the French market?
Customer expectations in France are shaped by cultural nuances, digital habits and accessibility requirements that differ from other markets. A journey that works internationally may underperform in France if language, clarity, structure or accessibility are not adapted. Improving the customer experience means reducing friction, increasing understanding and creating interactions that resonate with French users.
Optimising key moments your customer journeys
See what's blocking you, understand why and know where to act.
Before transforming a site or a customer journey, you need to understand what your users are really experiencing. Pépinia analyses what already exists in detail: navigation, readability, content, structure, SEO, mobile performance and accessibility.
The aim is to provide you with a simple, prioritised reading of the points to be corrected to rapidly improve efficiency and comprehension.
Outsourced Product Managementand digital project coherence
Steering, aligning and giving meaning to all your digital projects.
Pépinia works as a freelance Product Manager: framing, prioritising, ensuring consistency between strategy, content, design and technical aspects. Ensuring that the project runs smoothly, orchestrating contributors and guaranteeing that every decision really serves the user experience and business objectives.
The objective: a project that moves forward in a straight line, stays on course and produces a clear, useful and lasting result.
Traffic & inbound visibility
Attracting the right visitors... not just more visitors.
Traffic is only of value if it is qualified and if it arrives via an experience that works. The Pépinia approach links three dimensions that are often thought of separately: SEO, content and paid acquisition.
The aim: to bring you visitors who are really looking for what you have to offer, and to optimise your pages so that they understand, stay and convert.
Website design and redesign
A clear, professional and effective website, whether for showcasing or e-commerce, B2B or B2C.
Pépinia designs or redesigns your website with an approach focused on readability, the user journey, content consistency and good SEO practices. Depending on the complexity, Pépinia develops the site, integrates with your teams or pilots the right service providers to guarantee a reliable and consistent result.
The aim is to create a fluid, credible and effective system capable of transforming attention into action.
Digital accessibility RGAA
Make your site easier to use for everyone and comply with all french obligations.
Pépinia identifies bottlenecks to RGAA accessibility (contrast, legibility, navigation, structure), prioritise corrections and support your service providers or in-house teams to ensure sustainable compliance.
The aim: a more inclusive, more reliable experience in line with regulatory requirements.
We have already worked together and transformed their digital experiences.
Find out how our missions have made a difference.
Your questions, our answers
All the questions you might have about optimising the customer experience with Pépinia
To find out more
Complementary expertise to enhance your customer experience