Customer Experience Expertise in France

As a freelance Product Manager, I'm often called in to improve a specific point in an ecommerce site's shopping tunnel (e.g. reduce basket abandonment, optimise the product page, simplify the payment tunnel, etc.), but also when launching a new digital offering (subscription, service, redesigned customer journey, new site). It can also be a company that wants to launch itself on the web and needs support.

Pépinia can work on the entire customer journey or just the purchasing part: the choice is yours!

Yes, it's one of the core aspects of my job. I analyse the irritants in the customer journey as a whole. This can start with irrelevant traffic acquisition, onsite conversion or post-purchase. For each of these stages of the customer journey, I propose concrete levers to correct them.

No, Pépinia is not a technical service: that's up to each individual! However, in the course of my investigations, I may identify technical issues that are slowing down the experience (e.g. slowness, overloading, poor mobile experience, etc.). In this case, I can refer you to specific experts or service providers in my network to identify these aspects in more detail and correct them.

Most of the time I don't create the sites myself. My role is mainly that of a super project manager who identifies the issues, advises and coordinates the internal contacts, service providers, etc. However, I do sometimes develop sites myself in very specific cases (where there's no need for a project manager, for example). In this case, my role is mainly to assist with modifying content, imaging, adding new features, etc.