French Expertise in Digital Experience
Independent consulting to help global organisations design and refine digital services for the French market.
From showcase sites to online services, from user audits to accessibility, each assignment has the same objective: to make your digital tools clearer, fairer and more effective for those who really use them.
Pépinia's Expertise for the French Market
Pépinia specialises in improving the performance of digital journeys. We intervene when services become too complex, unclear or difficult to use. To make them simpler, more accessible and more effective.
From analysing usage to framing strategy, from structuring content to designing itineraries, we support organisations in clarifying their digital systems, improving their interfaces and orchestrating transformation projects.
Design & optimisation of digital journeys
Improving clarity and quality of service
Clarify steps, simplify interactions and reduce friction to make your customer journeys smoother and more understandable. Pépinia helps you analyse usage, structure content, review the logic of sequences and propose concrete improvements. Whether it involves adjusting an existing path, rethinking a key page or reviewing the continuity of a service.
Every user can move forward without hesitation or unnecessary effort.
Performance analysis and continuous improvement
Understanding usage to make better decisions
Identify irritants, analyse key indicators, study behaviour and formulate well-founded recommendations. Pépinia draws on data, feedback from the field and observations of usage to reveal the sticking points, distinguish the essential from the rest and guide genuinely useful actions. This gives you a clear diagnosis for improving the efficiency, satisfaction and reliability of your digital services.
Integration of digital accessibility (RGAA)
Make your services accessible to everyone
Carrying out an accurate diagnosis, proposing appropriate recommendations and supporting compliance to guarantee understandable, reliable and inclusive services. Pépinia helps your teams integrate best practices, correct obstacles and design interfaces that comply with French accessibility standards while improving the overall experience. The aim: to offer a service that is truly accessible, sustainable and compliant with regulatory obligations.
Redesign of digital services
Rethinking your tools for greater clarity and consistency
Supporting diagnosis, design and deployment to ensure clarity, consistency and inclusion at every stage. Pépinia assesses the existing system, defines the target architecture, specifies the key paths, structures the information and builds a realistic transformation path. Every design choice is thought through to serve your objectives, facilitate the work of your teams and provide a better experience for your users.
Structuring and framing digital projects
Aligning needs, teams and objectives
Defining priorities, structuring expectations, coordinating players and aligning business, technical and field issues. Pépinia works with you from the earliest stages to clarify real needs, formalise objectives, reduce grey areas and prepare a solid roadmap. The aim: to secure your projects, facilitate collaboration and guarantee more effective implementation.
Every audience has its own challenges
At Pépinia, we tailor our approach to your audience: customers to convince, users to guide, patients to support. Each target has its own challenges, constraints and expectations. And every digital project deserves tailor-made solutions that are rooted in reality and designed to last.
We have already worked together and transformed their digital experiences.
Find out how our missions have made a difference.
