Expertise to support your digital journeys

A global approach, at the crossroads of performance and the coherence of career paths

From traffic to conversion, from strategic intent to action, from brand promise to lived experience. Pépinia designs high-performance digital systems that are consistent from start to finish, serving all your users.

Expertise for the French Market

Pépinia specialises in improving the performance of digital customer journeys. We intervene when services do not yet exist, or when the experience becomes complex, blurred or difficult to understand, and lacks coherence between the different points of contact both online and in the field.

From analysing practices to framing strategy, from structuring content to designing itineraries, Pépinia helps organisations clarify their digital systems, improve their interfaces and align their digital and physical experiences.

Analyse your users' experience with a UX audit. Identify the friction points that slow down understanding, commitment or the achievement of objectives.
Use AI to increase the impact of your marketing actions without degrading the experience of your users.
Pépinia supports your teams in adopting best practice, removing obstacles and designing interfaces that comply with French accessibility standards.
Ensure consistency between your points of contact with your users: align messages, paths and uses. Limit disruption and improve readability.
Pépinia orchestrates the smooth running of your digital projects. Planning, monitoring and optimising your digital projects in a variety of sectors.
Pépinia designs and manages digital acquisition and visibility systems. Search engine optimisation (SEO), advertising and content are combined to attract qualified traffic and support the performance of your pathways.

Every audience has its own challenges

At Pépinia, our support is tailored to the audience you are addressing: customers to convince, users to guide, patients to support. Each digital project calls for customised solutions, adapted to the issues and constraints at stake.

Clearer, more coherent, more efficient buying paths. We analyse, rethink and align every stage to make the customer experience a real driver of conversion and loyalty.
We ensure your websites comply with RGAA - France’s national accessibility standard - so every visitor can navigate easily and enjoy a simple, inclusive online experience tailored to their needs.
Smoother, more accessible patient pathways. We support healthcare organisations in France in the design and implementation of digital tools - websites, platforms and AI solutions.
Enhancing user experience starts with understanding real needs. At Pépinia, we design solutions that bridge strategy, user behaviour and accessibility to create services that resonate with users in the French market.

Start your project with Pépinia