Expertise to support your digital strategy

At the interface between marketing and technical teams, Pépinia offers a global approach to guarantee the performance of your digital projects.

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From scoping to delivery, from marketing strategy to technical execution, from user experience to performance. Pépinia works at the crossroads of marketing and IT to design, structure and manage coherent digital projects that are embraced by your audiences.

Expertise for the French Market

Pépinia helps companies, healthcare establishments and local authorities structure their digital strategy and manage high-stakes projects. Pépinia is involved from strategic vision to execution, from challenges to technical constraints, from user experience to overall performance. So that every digital project becomes an asset for your organisation.

 

UX audit & conversion optimisation

Pépinia analyses your users' experience using the UX audit. Friction points that hinder understanding, commitment or the achievement of objectives are identified and resolved.
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IA marketing & communication

Pépinia helps you to integrate AI into your digital projects or to reinforce the impact of your marketing actions without degrading the experience of your users.
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Integration of digital accessibility (RGAA)

Pépinia supports your teams and raises their awareness of digital accessibility: adopting best practices, taking the RGAA into account when designing interfaces, etc.
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Omnichannel strategy and customer experience

Ensure consistency between your points of contact with your users: align messages, paths and uses. Limit disruption and improve readability.
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Framing and steering digital projects

Pépinia orchestrates the smooth running of your digital projects. Planning, monitoring and optimising your digital projects in a variety of sectors.
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Digital visibility & content strategy

Pépinia designs and manages digital acquisition and visibility systems. Search engine optimisation (SEO), advertising and content are combined to attract qualified traffic and support the performance of your pathways.
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Diagnosis and management of coherence® debt

The Coherence Debt® diagnostic enables you to identify gaps in your users' digital journeys, understand where complexity has set in and correct it.
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Every audience has its own challenges

At Pépinia, our support is tailored to the audiences you are addressing: customers to convince, users to guide, patients to accompany. Because each context has its own requirements, each project has its own response.

 

Business & ecommerce

Optimising the shopping experience and customer satisfaction. Pépinia analyses and optimises the stages of the customer journey to sustainably improve conversion rates and the online customer experience.
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Hospitals & Clinics

Improving digital patient pathways. Pépinia helps healthcare organisations design and optimise their digital tools: websites, applications and online patient pathways.
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Local Authorities & Institutions

Enhancing the user experience. Pépinia supports local authorities and public institutions in designing digital services that are accessible and tailored to the needs of their users.
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We have already worked together and transformed their digital experiences.

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