IA marketing & communication
Use AI to increase the impact of your marketing actions without degrading the experience of your users.
Artificial intelligence is transforming the way in which brands produce their content, structure their messages and interact with their audiences. Used methodically, AI can make communication and marketing actions more coherent, effective and relevant. Without a strategic framework, on the contrary, it can degrade the user experience and brand image.
You wish to ensure that your AI projects are consistent with your brand identity?
Are you hesitating to join AI for fear of degrade your user experience?
You use AI without a clear marketing line?
Why frame your AI marketing and communication projects?
Brands and companies implementing AI projects need to ensure that these solutions are perfectly aligned with their business objectives and brand values. This gives them a significant competitive advantage, as the brand retains its uniqueness while creating innovative and personalised experiences.
If this is not the case, a message sent at the wrong time or disconnected from the user's actual context, poorly conceived automation, an ill-focused AI agent, etc. can generate inconsistent, repetitive or unsuitable interactions, undermining the understanding and fluidity of the overall experience.
AI can therefore be integrated into your pathways, scenarios and points of contact with users, but its use still needs to be defined and its overall coherence checked.
Improving the consistency of AI interactions
Users expect exchanges to be understandable, logical and adapted to their situation.
Misaligned messages or scenarios can create confusion, frustration and a loss of confidence.
Structuring AI automation
Automation must be part of a logical process, not an isolated sequence.
A clear structure helps to avoid unnecessary repetition, contradictions and out-of-context messages.
Respecting brand identity by integrating AI
Brand identity directly influences the perception of the user experience. Messages that are aligned with your tone, your values and your stance reinforce the coherence and credibility of what you say.
How Pépinia can help you :
AI strategy consultancy focusing on user experience
Do you want to use AI to improve the quality of your interactions with your audiences? Pépinia can help you define an approach that focuses on the clarity, coherence and usefulness of messages and scenarios.
Marketing automation framework
Do you want to structure your scenarios and automated sequences? Pépinia can help you design coherent automations, aligned with user paths and actual usage.
IA compliance & brand guideline
Do you want to ensure that AI content and interactions respect your brand identity? Pépinia can help you align the use of AI with your tone, values and editorial standards.
Structuring distinctive messages using AI
With the increasing use of AI to generate content, it is becoming increasingly important for brands to maintain their unique voice and stand out from the competition. AIs can produce content that is automated, but it must be brand and legal compliant.
Harmonising the communication experience
Are you noticing discrepancies between your various media, partly due to the implementation of AI? Pépinia can help you reframe the experience so that it is consistent from start to finish for your users.
