Everyone wants simple experiences: clean interfaces, fluid paths, intuitive tools. But few projects really achieve this. Because simplicity in the digital world never comes naturally: it's a choice, a sorting out, a renunciation.
And that's a lot harder than it sounds.

The comfort of the complex

In a digital project, complication is often more reassuring for employees, management and the bottom line. You pile on the features, the slides, the sprints, the meetings. You show that you've thought things through, that you've got everything planned, that you've got the ground covered.

Today, presenting a complex project gives the illusion of seriousness. However, the more you add, the more you disperse and the more the user gets lost. Functional overload has become the norm. Each team wants ITS page, ITS button, ITS KPI. The result: tools that talk too much, sites that struggle to get to the heart of the matter, and pathways that stretch to the point of losing their meaning.

The courage of little 

Simplicity in digital means having the courage to be clearly useful. It means saying “this is what counts, the rest is superfluous”. It's assuming that a good route isn't one that does a lot, but one that guides well. Simplifying is not a waste, it's an act of strategic design. Accepting that not everything will be done, but that what remains will be coherent, clear and lasting.

Simplification is not impoverishment

In digital projects, simplicity is often seen as a loss: fewer functions, fewer pages, less “we could do that too”. And yet it's a demanding approach that requires you to prioritise, cut, reformulate, test and listen. It can't be decreed: it has to be built.

In today's digital world, keeping things simple means resisting. Resisting the temptation to integrate everything. Resisting the cult of novelty at all costs (hello AI). Resisting the complexity that flatters egos but tires users. Because at the end of the day, what is true digital progress? It's not about doing more, it's about doing better. At a time when digital is becoming tentacular, simplicity becomes an act of resistance.