Reinventing Royal Vélo France's identity
Context
Royal Vélo France (RVF) has been a major player in the distribution of components, peripherals, accessories and equipment for bicycles and cyclists for over 35 years. Working with international brands, the company is a key partner for French professionals, whether they are specialist shops, chain stores or retailers.
Faced with rapid changes in the market and the need to modernise, RVF launched several major projects: improving IT tools, strengthening customer relations, and much more. However, their graphic charter, deemed out of step with the company's new dynamic, needed a real facelift.
Solution
In response to this transformation, a new graphic charter has been designed, marked by sobriety, minimalism and a timeless aesthetic. Royal, powerful and elegant, this visual identity now perfectly reflects the spirit of RVF: a modern, solid and forward-looking company.
In order toharmonise communication across all channels, A unified manifesto and language elements have been created to ensure a consistent message, both on social networks and within the customer service and sales teams.
A variety of assets, designed for both internal and external use, have been developed for cover all the company's needs These include PowerPoint templates, business cards, sales catalogues and materials for events such as stands. These tools aim to strengthening the brand image of RVF, whether online or during physical interactions, while providing teams with a structured framework for communicating effectively and consistently.
What has been done
- Interviews/surveys with company employees
- Drafting the company's values
- Creating language elements
- Redesign of the logo, colours and fonts
- Creation of templates, internal and external documents (powerpoint presentations, email templates, etc.)
- Content and templates dedicated to social networks
This work was carried out as part of a salaried position at Royal Vélo France. In collaboration with an in-house Art Director.
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