UX audit and conversion optimisation (CRO)
Improve the efficiency of your user journeys
Analyse your users' experience with a UX audit. Identify the friction points that slow down understanding, engagement or the achievement of objectives. Improve the overall effectiveness of your digital services, without getting bogged down in technical considerations.
Your users give up their journey to reach their goal?
Your conversion rates fall short of your expectations?
Your interfaces generate misunderstandings or hesitations?
Why analyse the user experience and optimise the conversion rate?
When the pathways do not meet users' expectations, they become discouraged, stop what they are doing or fail to achieve the expected objectives. These situations often reflect problems of clarity, consistency or comprehension in the steps proposed on your online media. We need to identify the obstacles, areas of hesitation and breaks in their journey, in order to gain a better understanding of what is holding them back.
Understanding behaviour
To better understand how users navigate, what they are really looking for and when they encounter difficulties.
Identifying friction points
Friction points are the points at which users hesitate, get stuck or give up. Unclear messages, misunderstood steps or overly complex pathways: identifying them enables us to target improvement priorities precisely.
Optimising conversion
Once the obstacles have been identified, it is possible to simplify the pathways, clarify the messages and better guide users towards the expected actions. The aim is to improve the efficiency of the user experience, without making it more complex.
How Pépinia can help you :
UX audit of user paths
Do you want to understand your users' experience? Pépinia analyses user journeys to identify misunderstandings, hesitations and points of friction.
Analysis of barriers to conversion
Would you like to understand why your objectives are not being achieved? Pépinia sheds light on the bottlenecks that limit the effectiveness of your career paths.
Optimising the user experience (UX)
Would you like to improve the fluidity and clarity of your pathways? Pépinia offers adjustments based on real usage and your users' understanding.
