UX & conversion optimisation - A deep dive into the user experience: UX, user research, indicators, tools... Understanding usage to shed light on performance.

 
21 January 2026

Can a B2B site function without ever converting?

You've had a website for several years. The statistics show that traffic is stable or even growing, and everything looks good on paper. And yet you feel a gap. Before you think about a complete overhaul or letting your site lead its own life alongside your business, ask yourself the right questions.

Pépinia's coffee break

A short newsletter to read over a cup of coffee and take a step back from the digital world, user experience, accessibility and quality of service.