Digital journey & consistency - Analysis of the gaps between the online experience and the experience on the ground and its effects on the user experience.

 
17 February 2026

Retailers and franchises: how far should they go in favour of local digital initiatives?

In many networks, the question of local digital presence comes up again and again. Should we wait for head office, with its decisions, deadlines and budgets? Or should local entities be left to act on their own, faster and closer to the ground? How far should local initiatives go, and how should they be supported?

Pépinia's coffee break

A short newsletter to read over a cup of coffee and take a step back from the digital world, user experience, accessibility and quality of service.