The Pépinia Blog

Once you've generated your site using AI, you spend more time maintaining it than using it. What was supposed to simplify your online presence has become a burden. Every modification calls for another, every addition creates inconsistencies elsewhere. Why has what seemed so simple at the outset become so complicated to manage?

The idea that AI will enable us to produce more and do without many human skills has spread with astonishing speed. It's a cultural narrative, a form of progressive contagion that extends well beyond the IT framework to permeate all professional conversations, internal arbitrations and sometimes even recruitment policies. Yet transformation has never meant replacement, and reducing tasks has never meant losing value.

There's that strange moment that almost all of us have experienced recently with ChatGPT or another AI. That moment when the machine formulates an answer so accurate, so nuanced, that we lend it a form of humanity. Why does AI give us the impression that it understands? An analysis of the great misunderstanding that leads us to project intention and intelligence onto statistical systems.