The Pépinia Blog

Articles, analysis and guides for structuring and managing the digital experience.

 
AI in business: the risks of confusing calculation with thinking

Resources and exploration space -

 
30 November 2025
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AI in business: the risks of confusing calculation with thinking

There's that strange moment that almost all of us have experienced recently with ChatGPT or another AI. That moment when the machine formulates an answer so accurate, so nuanced, that we lend it a form of humanity. Why does AI give us the impression that it understands? An analysis of the great misunderstanding that leads us to project intention and intelligence onto statistical systems.
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24 November 2025
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Digital accessibility: why your teams don't see the user barriers

The obstacles that really block users are not the ones we notice. We evaluate a site in the same way as we evaluate a shop window by what we can see, but these elements are only the tip of a much larger whole, a technical and perceptive underground that many people will never explore.
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14 November 2025
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Digital accessibility: what are we really talking about?

On 28 June 2025, European Directive 2019/882 on accessibility requirements for products and services came into force. A real lever for equal rights and opportunities, this text is intended to reflect the political will to make accessibility a pillar of citizenship. But what are we really talking about when we use the terminology of digital accessibility?
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7 November 2025
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Preparing for a redesign: the right questions before taking action

The redesign of a digital medium is never just a technical project: it's a mirror. It shows how a company works, where it falters, what it really values and what it neglects. So before you break everything and start again from scratch, here's the checklist I use before any redesign project.
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4 November 2025
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Digital accessibility of healthcare establishments: obligations and good practice

Digital health promises to bring patients closer to care. But in all the talk of innovation, haven't we forgotten one essential thing: access? Digital technology should be repairing inequalities in access, but it is sometimes creating new ones.
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4 November 2025
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E-commerce: why accessibility should be a performance indicator

In France, the e-commerce podiums have become a media ritual. But behind these trophies of modernity and conversion records, one essential question almost always remains unanswered: “Are these platforms really accessible to everyone?”
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Pépinia's coffee break

A short newsletter to read over a cup of coffee and take a step back from the digital world, user experience, accessibility and quality of service.